

Buddy Holly was so thrilled that anyone would try to help him get somewhere that he didn’t give it a second thought. He didn’t emphasize that this would entitle him to fifty per cent of the publishing revenues, only that this was how the business worked. He also offered to publish the music through his own Nor Va Jak publishing company, spinning this as a kind of business benefit, explaining that they wouldn’t have to worry about a thing. A known quantity, he explained, is better than some unknown kids from West Texas.
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Petty maintained that because he had provided the free use of his studio, had music connections in NY and was a known quantity in the business, his name should appear on the record as one of the songwriters.

The first revolved around songwriting and publishing credits. Nevertheless, Petty then executed two of the more audacious moves in the history of Rock and Roll skullduggery.

Petty wanted, “I’m Looking For someone To Love,” to be the “A” side of a single and when that was arduously completed over many hours, at 3 AM, it then took only four takes to record, “That’ll Be The Day.” Subsequently, Norman Petty claimed to have greatly influenced this session, Gary Tollett maintained that Buddy already had the arrangements down and all Petty did was arrange the microphones. Because Petty’s studio was close to a busy street with daytime noisy truck traffic, recording didn’t begin until after office hours. When he returned to Clovis on February 24, Buddy not only had three other backing musicians, Larry Welborn, Jerry Allison and Niki Sullivan, he also had Gary and Ramona Tollett as backup singers. He told Buddy to get some more material together, polish it up and come back in February and they would seriously concentrate on developing a single, exactly the result Holly was looking for. That’s why, when Buddy Holly returned to Petty’s studio in January of 1957 and cut a demo, Norman recognized that Holly had greatly evolved. But in early 1957, he also was still looking to get involved with talent that would translate into national success. Less successful than the legendary Sam Phillips of Memphis’ Sun records who discovered Elvis, Carl Perkins, Johnny Cash and Jerry Lee Lewis, Petty still had a reputation for recognizing performers that he plugged either to record companies or radio stations. Norman Petty was one of the many small time independents that operated on the fringes of 1950’s rock and roll. The best Buddy could come up with was heading to Clovis, New Mexico and the Norman Petty Studio to pay for his own demo and hope to interest a regional industry professional, in this case Norman Petty, in getting interested in representing Holly. If you were out of Lubbock, Texas in 1957 and had just been dropped from a major label there wasn’t much of a Plan B. Norman Petty Studios, Clovis, New Mexicoġ957 began with Buddy getting a predictable release from his Decca contract. By the seventh grade, he was playing with another junior high school student, Bob Montgomery, in a duet called Buddy and Bob, mostly country music covers of artists like Hank Williams. Despite Lubbock’s location in the heart of the bible belt, Holly was also intrigued by country and rhythm and blues popular tunes that were available via radio stations from larger midwestern radio stations. The family was Baptist and deeply religious, attending church routinely but singing hymns from an early age probably developed Buddy’s interest in music. Nicknamed Buddy by his mother, as she considered “Charles,” too formal, he was the youngest of four siblings. The “e” in his surname would be dropped when Decca Records misspelled Holley on one of his first recording contracts. Buddy Holly, early Brunswick Records publicity photoĬharles Hardin Holley was born in Lubbock, Texas on September 7, 1936. That determination changed American popular music forever. On February 3, 1959, Buddy Holly was in the middle of the tour from hell and would do anything to avoid another three hundred mile, overnight bus ride that already had inflicted frostbite on another band member.
